IKEA is a brand known for sturdy furniture and a modern aesthetic. Their philosophy of simple, well-made furniture at an affordable price makes it possible for people the world over to create fashionable spaces they might see in a magazine without forking over an entire paycheck.
They are also a brand that gives back to the community, like after Hurricane Sandy, when they donated cash and home furnishings to families in New York, New Jersey and Connecticut and in Brooklyn where they participated in solar power initiatives “to help communities increase their resiliency and provide emergency services.”
A recent initiative has IKEA teaming up with the American Red Cross to help people displaced from their homes and they have committed to a national distribution of 4,300 comfort kits called IKEA Care Packages. That number comes from the number of nationwide locations (41 retail stores plus two offices) that will each contribute 100 kits and coordinate with 31 regional Red Cross offices to distribute the items.
The kits include a sheet set with pillows and pillowcases, washcloths, a towel and an optional toy to brighten a moment for a child. It all comes in a large, blue plastic bag that can be reused. It’s a small gesture that can make a big difference when you have to build from the bottom up after a fire, earthquake or other disaster.
Do you know a person, group or organization that pitches in to help? Nominate them for next week’s AmericanTown’s Heroes.